Wednesday, December 22, 2010

Mistakes You Should Avoid!

Future leaders: Read and heed !!!
Interesting reading as you prepare to lead the marketing world!

Travelers "Can't Live Without" Social Media?

A recent article from eMarketer highlights some huge areas of opportunity for the travel industry when it comes to social media marketing. Notably, "72.7% of US social network users accessed the sites at least daily while they were traveling. Young adults ages 25 to 34 checked social sites most often, with nearly a third using them multiple times an hour."

Check it out here: How Travelers Use Social Media - eMarketer

This semester I was part of a McCombs Plus Project and our group was tasked with developing a revenue-driving social media strategy for the Four Seasons Hotel Austin. Last week we presented our recommendations, so I still have this topic on the brain. If there was one key take-away from our research, it's that social media can be a very powerful marketing tool for the travel industry; for hotels in particular, nearly 87% of review users reported that online hotel reviews had a significant influence on their purchase.

With the latest tools such as Google Hotpot, Foursquare, and Gowalla gaining endless popularity, it seems that the social media/travel marriage is a lasting one that cannot, and should not, be ignored by marketers.

Welcome, we're glad to have you!

Thanks for stopping by the official blog of the CCIMS Marketing Fellows program.  On this page you can find the latest trends and tidbits about the marketing industry that have caught our attention and that we feel are interesting or useful for any current or potential marketer.

Marketing Fellows is a program for selected McCombs MBA students at the University of Texas at Austin who are commited to pursuing leadership in marketing. The program gives these students the opportunity to develop their marketing acumen and management skills through a combination of focused curriculum and consulting projects, serving to elevate the caliber of marketing students produced at McCombs and the reputation of the Marketing Department overall.   The program is student led and managed, with support from CCIMS and Marketing faculty.