Tuesday, September 20, 2011

ALL ABOUT MARKETING FELLOWS: The Professors' Perspectives

Professors Kapil Jain and Wayne Hoyer, instructors of the two MBA Marketing Fellows courses, weigh in on their favorite parts of being involved with this unique University of Texas program.

From your perspective, what is the greatest benefit that students gain from being a part of Marketing Fellows?

Professor Jain: The opportunity to (i) understand the various dimensions of 'leadership' in marketing directly from today's marketing leaders and to (ii) develop their own capabilities via projects and leadership roles within Marketing Fellows.

Professor Hoyer: CCIMS and the Marketing Department are creating experiences and opportunities to benefit our and richen the learning experience for our top students.  Also, being a Fellow is a special mark of distinction that is of value to potential employers.

What is the most common feedback you hear from executives who speak to the Marketing Fellows class and from companies sponsoring the Fellows practicum projects?

Professor Jain: Executives who interact with the Fellows class come away impressed and eager to bring such talent on board their own companies.

Professor Hoyer:  They are very impressed with the quality of the comments, ideas, and questions that come from the Fellows in the CS class.  They really enjoy the interaction during class.

Where do you see the Marketing Fellows program in 5-10 years from now?

Professor Jain: I see the MBA Marketing Fellows program growing only moderately in size but significantly in terms of the breadth of specialized learning opportunities such as focal tracks in alternative industry sectors and key hands-on initiatives in the branding and digital marketing arenas.  Most importantly, I see the Marketing Fellows program as a reputable branded experience within McCombs that is a magnet for the best marketing students.

Professor Hoyer: Leading the way in defining new directions for MBA education.  Being at the forefront of top Marketing MBA programs in the world.

What is your favorite part of teaching Marketing Fellows each year?

Professor Jain: I enjoy the sense of fraternity that exists among the Fellows and the take-charge attitude they bring to the practicums.

Professor Hoyer: I learn a lot from the students and speakers as well.  This is due to the fact that we deal with cutting edge topics.  I also really enjoy interacting with the Fellows.

What advice would you give to a first year MBA student who is trying to decide whether to go into marketing as a career path?

Professor Jain: Marketing is about navigating the business by understanding the dynamic waters of the marketplace.  Success requires creative skills coupled with financial acumen and analytical rigor.  It also requires the ability to zoom into a problem context and zoom out to recognize deep and subtle trends.   Most importantly, it requires the ability to empathize with customers.  Nothing less will do.  In return, it promises a varied, always exciting, and sufficiently rewarding ride.

Professor Hoyer: Learn as much about the marketing career path as they can before deciding.  There are a lot of misconceptions about the marketing career path, but learning more helps students to realize all the great opportunities marketing has to offer.

Tuesday, September 13, 2011

Second Annual Fellows Brand Camp!

On Friday, September 2, the Marketing Fellows put on their second annual Marketing Camp for first-year McCombs MBAs, this year represented by CCIMS companies AT&T, Deloitte, and Frito Lay.

Over 50 first-year MBA students got the opportunity to learn about marketing careers through a morning career panel with representatives from each sponsor company and networking lunch.

During the afternoon, the students worked in teams to create a nationwide marketing strategy for (the now (in)famous) Calbee’s Shrimp Flavored Chips, a historically niche product with appeal on the west coast. The team consisting of Allison Steinberg, Alejandra Carlos-Padilla, Colleen Butts and Tiarna Harman (pictured below) won based on their comprehensive short term and long term strategy and ability to present a complex marketing plan in a clear and concise manner.

The camp was beneficial to both students and sponsors alike, and we look forward to working with them this year.