Tuesday, September 20, 2011
Wednesday, September 14, 2011
Tuesday, September 13, 2011
Sunday, April 10, 2011
As our class winds down its first year at McCombs, we were happy to have the opportunity last week to welcome the Class of 2013 at Preview Weekend. Monica Grisales, Associate Brand Manager at Dr Pepper Snapple Group and former Fellow, welcomed marketing students with a presentation on Launching Your Marketing Career. Sharing advice, expectations for a brand manager and alternative career paths in marketing, she offered prospective students a fantastic glimpse into life post-graduation.
We were also able to meet prospective students at Friday’s organization fair and it was great to see all the interest in marketing and Marketing Fellows at McCombs. If you didn’t get a chance to find us, you can still get on the priority email list by emailing me at firstname.lastname@example.org
In the meantime, keep your calendars clear for summer coffee chats, which will be hosted around the country, and fall Brand Camp on September 2, 2011.
Looking forward to meeting more of the class of 2013 soon!
Thursday, April 7, 2011
On March 11th, 2011 Marketing Fellows were honored to speak at Dean Gilligan’s Advisory Council Meeting. The presentation, led by Lamar Johnson, Meagan Pishnick and Sean Saul, was a prime opportunity to highlight the commitment CCIMS has to experiential learning at McCombs. The students gave an overview of the course, recruiting process, and emphasized the importance of hands-on learning opportunities that supplement the case work and class discussions in traditional classes.
Sean Saul introduced the organization’s goal to Own a Brand as part of our short term strategic plan that will provide a unique opportunity to further the organizations mission to develop and cultivate future marketing leaders. Work is underway to make that plan a reality.
Monday, January 31, 2011
On January 22nd, some of my fellow Marketing Fellows and I were fortunate enough to attend the Kellogg Marketing Conference (KMC) at Northwestern University in Evanston, Illinois. Thanks to the generous sponsorship by CCIMS, Alice, Kim, Meagan, Sarah, and I were among the more than 700 attendees to explore the bleeding edge marketing techniques that industry giants such as General Mills, Harley Davidson, Target, and Deloitte use to further our understanding of consumers and the future of marketing.
The day started with an inspirational story by Bill Rasmussen, the founder of ESPN. Though he humbly retold the story of ESPN’s birth, we gleaned that luck wasn’t the only ingredient in his success. Instead, Bill connected with major players from Budweiser to the NCAA to cable TV operators across the country in order to form a cohesive partnership that has resulted in one of the biggest brands around the world today. Casually, Bill remarked that ESPN’s brand leadership surpasses Coca-Cola and McDonald’s in some parts of the world. His ambition, salesmanship, and incredible dedication were what got ESPN off the ground, and in his words, “If you’re dreaming and it doesn’t cost anything, you may as well go all out.”
Break out panels throughout the KMC discussed Emerging Technologies, Ecosystem Marketing, Marketing Metrics, Multi-Channel Marketing, and Generational Marketing. The insightful day ended with an Executive Roundtable with names such as Anna Catalano, former Group VP Marketing for BP; Scott Freidheim, Executive Vice President operating and support businesses for Sears Holdings Corporation; and Betsy Holden, former Chief Executive Officer of Kraft and current Senior Advisor to McKinsey & Company.
Here are some of the key points we discussed as a group during the plane ride home:
· Increasingly, consumers are shaping a brand’s reputation through online channels, where they are able to communicate with others at extraordinary speed. To keep up, companies need to be active because people are talking, whether or not the company is listening.
· Meaningful, strategic partnerships are long-term, provide services that further companies on both sides of partnership; it’s crucial to have advocates internally and externally.
· Understand that in the world of data, there are business problems, product problems, and consumer problems. The goal is to know the goal before digging through mountains of data.
· The roles of Chief Customer Officer or Chief Experience Officer are becoming more powerful each day because personalization is a great way to keep a brand relevant.
· Multi-Channel Marketing helps manage the risk across all channels much like diversifying a portfolio.
The Kellogg Marketing Conference injected fresh new concepts into our minds and many ideas for McCombs Marketing Fellows events in the future. Thanks again to CCIMS, and be on the look-out for more from us!
Monday, January 10, 2011
The Year Ahead: 2011 Predictions for Marketers
Some highlights for executives to handle: Rising commodity costs, demands from Walmart and other big retailers to take over product shipping at the supplier's dock, high long-term unemployment leading to more frugal behavior among most consumers, changing digital marketing landscape due to the popularity of tablets like the iPad.