On Friday, September 2, the Marketing Fellows put on their second annual Marketing Camp for first-year McCombs MBAs, this year represented by CCIMS companies AT&T, Deloitte, and Frito Lay.
Over 50 first-year MBA students got the opportunity to learn about marketing careers through a morning career panel with representatives from each sponsor company and networking lunch.
During the afternoon, the students worked in teams to create a nationwide marketing strategy for (the now (in)famous) Calbee’s Shrimp Flavored Chips, a historically niche product with appeal on the west coast. The team consisting of Allison Steinberg, Alejandra Carlos-Padilla, Colleen Butts and Tiarna Harman (pictured below) won based on their comprehensive short term and long term strategy and ability to present a complex marketing plan in a clear and concise manner.
The camp was beneficial to both students and sponsors alike, and we look forward to working with them this year.